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Event Details
ProductCamp Boston
Fall Event
Value Proposition Workshop with Neil Baron
November 7, 2011
6 - 9:30 pm
Rebecca's Cafe, Newton
Fall is here and it's time to reconnect with ProductCamp colleagues new and old. Join us for an evening of networking, featured keynote speaker, light dinner and great company! Once again, we've lined up a great speaker, Neil Baron of Baron Strategic Partners. His session will be a combination of lecture and workshop. You'll come away a more impactful value proposition for your product or company.
Details
EVENT: ProductCamp Boston Value Proposition Workshop
WHEN: November 7th, from 6pm to 9pm
WHERE: Rebecca's Cafe - 275 Grove Street, Newton, MA 02459
Convenient to the Green Line’s Riverside T Station
KEYNOTE and WORKSHOP FACILITATOR: Neil Baron, Managing Director of Baron Strategic Partners
Agenda
6:00-7:00 pm -- Networking and light dinner
7:00-7:45 pm -- Neil Baron's Talk - "Creating Value Propositions that Matter"
7:45-8:00 pm -- Networking break
8:00-9:00 pm -- Workshop: Refining Your Product's Value Proposition
9:00-9:30 pm -- Informal networking
Keynote:
Value Proposition can seem like an overused buzz word. We assume Value Propositions are important but few organizations can clearly define what they are. Even fewer organizations have a consistent process for developing value propositions that resonate with their target markets. As a result, organizations just provide a list of product features and assume that the customer can figure out the value proposition.
However, effective value propositions can totally transform an organization as well as increase the odds of a product's success.
What you will learn:
- What most businesses don't consider when developing value propositions
- How to maximize the impact of a value proposition
- How to leverage customer insights to develop a value proposition that resonates
- What is missing from most marketing messages
- How product marketing can use a value proposition to break down organizational silos
After the talk, Neil will lead a working session where you will apply what you have learned from his talk to enhance the value proposition for your products or services.
Keynote Speaker: Neil Baron
Neil Baron is an internationally recognized authority on selling and marketing innovative products, services and solutions. He founded Baron Strategic Partners, a consulting firm focused on helping technology companies maximize the value of their products and services. He has served in a variety of senior marketing and management roles at companies such as IBM, Digital Equipment Corporation, Sybase, Art Technology Group, Brooks Automation and ATMI.
A Chemical Engineering graduate of Tufts with an MBA from Harvard Business School, he has served as an expert adviser to the HBS faculty for the Commercializing Science program.
In addition to his work at HBS, he has lectured at MIT, The Ohio State University and Babson College and many other institutions.
Learn more at www.ProductCampBoston.org
Cheers!
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When & Where
275 Grove Street
Newton,
02459
Monday, November 7, 2011 at 6:00 PM (ET)
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